Using your Image as Part of Your Branding
Branding photography can elevate your business in ways that you can’t imagine! When people know about your business you want them to instantly recognize you the next time around. This means that most likely, it will take much more than a logo and a website to make that ‘click’ with your audience.
In other words, you want people to remember you when they are looking for the type of service that you offer. Being part of the branding of your business will do this and much more! When people look at your branding photography they will immediately get a feel of what is it that you do and the mood of your business.
You have to be able to describe the overall client experience with more than just a business card. In order for this to happen, you will need some excellent branding images that stay true to your brand. And of course, you need to be in them!
Choosing a Location for your Branding Photos
The location for your branding photoshoot will depend on two things: 1) your type of business and 2) the message that you want to get across to your audience. Is your business model more on the serious side or more laid back? Colorful or set in a neutral mood?
Take for instance the branding photos that you usually see of lawyers. Their profession demands seriousness and communication. Therefore, their images require a lot character. On the other hand, a graphic designer might be one looking for more vibrant and laid-back images since their profession is colorful and very casual.
The location for your branding photography will complement your images in order to get your message across. The props used, colors you wear, lighting, and your look in general, are a big part of the branding of your business. This means that your branding photos must create a cohesive aesthetic with the rest of the elements of your brand.
Ready to take your business to the next level with professional branding photography? Let’s start planning your photoshoot! Contact me.
Yanitza Ninett is a Lifestyle & Portrait Photographer based in Orlando, serving the Central Florida area, St. Augustine and Georgia. Her blog, Pieces of Me, features most of her work, along with photography tips, lifestyle sessions, personal experiences and travels. Yanitza Ninett documents Engagement Sessions, Beach Weddings, Seniors, Family Sessions & Boudoir. The YN Experience characterizes by giving an unforgettable photography experience along with professionalism and dedication. We are about telling stories...your story! Contact us for more info!